Case study · Industry and design
A web experience built for a rich, visual surfaces catalogue
Daltile is a major North American brand in ceramic and porcelain tile, natural stone and surfaces. The digital project sits in an environment where product information needs to remain as accessible as visual inspiration.
The project
Structure product information without losing the inspirational dimension
For a brand like Daltile, the web experience needs to serve very different needs. A homeowner may be looking for kitchen inspiration, while a designer, architect or contractor wants quick access to product specifications.
The digital experience therefore needs to balance visual inspiration, collection discovery and access to technical information. Imagery encourages exploration, while the structure then needs to help visitors compare, understand and move forward.
Tudio contributed to a web project built around that logic: present products and content clearly within an already rich brand environment.
- Product-discovery experience
- Hierarchy between inspiration and information
- Organization of rich visual content
- Design for multiple visitor profiles
Context at a glance
Understand the organization before designing the experience
A strong web project starts with the client's real context: its sector, audience, content and the role the website needs to play in supporting its goals.
What we worked on
A product universe that needs to work for consumers and professionals
The experience needs to support inspiration, product discovery and access to information without oversimplifying a naturally complex catalogue.
Product organization
Create clear cues between surface families, collections, applications and styles.
- Categories
- Collections
- Apps
- Visual cues
Inspiration
Use strong visuals to help visitors imagine materials in a space.
- Ambiances
- Photography
- Interior design
- Tendances
Information produit
Make the information needed for a more technical decision easy to access.
- Specifications
- Usages
- Documentation
- Resources
Publics multiples
Build an experience that is understandable for homeowners as well as design and construction professionals.
- Consumers
- Architects
- Designers
- Contractors
Our approach
A large catalogue only has value if visitors can actually find their way through it
The UX challenge is to turn a wealth of products and content into a discovery experience rather than an accumulation of options.
Guidance
Clear cues that reduce the complexity of a large catalogue.
Inspiration
Visuals that show materials in real-world contexts.
Precision
Useful information remains available when the decision becomes more technical.
Polyvalence
The structure serves several visitor profiles with different expectations.
Technology and design
Content architecture designed for a rich catalogue
In a project of this scale, value does not come from a single animation or effect. It comes from connecting categories, inspiration, product information and next steps within a coherent structure.
View live website- Web architecture
- UX/UI
- Product catalogue
- Responsive
- Content visuel
- Navigation
- Performance
- SEO
The outcome
An experience that helps visitors move from inspiration to product selection
The project focuses on what matters for a surfaces brand: helping visitors discover a rich visual universe and then find the information they need to continue their project.
The project illustrates the role of UX when a catalogue needs to serve both consumers and professionals.
Your project
Do you have a website to build, take over or improve?
Tell us about your context. We'll help clarify the priorities and define a web solution that fits your organization.