Case study · International business association
A web presence connecting the business community between Morocco and the United States
AmCham Morocco supports Moroccan and American businesses through information, networking, business support and representation. Its website needs to reflect that mission while providing simple access to membership, events and resources.
The project
Structure an institutional platform around members, events and business connections
AmCham Morocco plays a distinct role: the Chamber connects businesses, institutions and decision-makers active between the Moroccan and U.S. markets. The website therefore needs to serve several audiences without diluting the essential messages.
The web project organizes this wealth of information around simple user journeys: understand the Chamber's mission, discover the benefits of membership, follow events and access resources related to trade and investment.
Tudio's approach focuses on institutional clarity and a structure suited to an organization whose work relies heavily on information, events and business relationship development.
- Clear presentation of the mission and services
- Highlighting membership and the business community
- Organization of events and news
- Structure adapted to Morocco–United States business relations
Context at a glance
Understand the organization before designing the experience
A strong web project starts with the client's real context: its sector, audience, content and the role the website needs to play in supporting its goals.
What we worked on
A platform that brings together the Chamber's main points of engagement
The website needs to serve as an institutional presence, a source of information and an entry point into the business community.
Membership and community
Present the benefits of the Chamber and make its network easier to discover.
- Membership
- Networking
- Member services
- Business community
Events
Make meetings, conferences, workshops and professional activities easy to discover.
- Event calendar
- Business events
- Rencontres membres
- Informations pratiques
Bilateral trade
Present the services that support businesses operating between Morocco and the United States.
- Business development
- Commerce international
- Investissement
- Connections
Information institutionnelle
Organize news, publications and useful content without making navigation more complex.
- Newss
- Resources
- Informations membres
- Contents institutionnels
Our approach
A business association should make its network and services immediately visible
AmCham Morocco's value comes from the connections it creates. The website should therefore highlight ways to participate rather than simply describe the organization.
Community
Members and business relationships remain at the centre of the experience.
News
Events and activities should be easy to find.
Guidance
Each audience should be able to quickly find the right service or resource.
Dimension internationale
The Morocco–United States focus should be clear from the first pages.
Technology and design
A web architecture designed for an organization rich in content and activities
For a chamber of commerce, the challenge is not simply to publish information. The structure needs to be clear for current members, businesses considering membership, partners and international visitors.
View live website- Institutional website
- Web architecture
- UX/UI
- Events
- Membres
- Responsive
- SEO
- Content
The outcome
A digital presence that supports the Chamber's relationship-building mission
The project gives AmCham Morocco a web structure that brings together its activities, services, events and information for its community. The website becomes an entry point to the organization and to the business relationships it helps develop.
The project relies on a content hierarchy that can serve multiple audiences without sacrificing simplicity.
Your project
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